“Way of Life”
Suzuki entered the Canadian market in 1973 by selling motorcycles. Its first automotive entry was in 1980 when they sold the LJ80 that later became the Samurai sport-utility in 1985. In 1984, they began selling the Forsa hatchback. After five years, they offered a similar model called the Swift along with the Sidekick SUV. The year of 1989 was remarkable for Suzuki Canada. The total sales reached 10 million and this has led to a partnership with GM. The joint venture resulted in opening of an assembly plant in Ingersoll, Ontario. Suzuki’s product line-up today includes the Swift+ subcompact, the Grand Vitara compact SUV, the SX4 Hatchback and Sedan, the Kizashi mid-size sedan and the Equator compact pickup.